摘要
民族品牌没有正式的定义,但是却有深厚的文化底蕴。弘扬这些文化底蕴,是宣传民族品牌的捷径。移情作用在传达人的情感时有重要意义,因此,品牌宣传中,使用移情手法,传播速度最快,影响最深刻。古典诗词的韵味对民族品牌的文化底蕴有特殊的影响,在广告标识语中运用文化移情方法,可以产生绵长的韵味,加深民族品牌的文化底蕴。
No one can define the concept national brand in the world, but people can still taste a kind of culture inside a brand. To spread the culture of a brand is part of a very important task in advertising national brands. Empathy can be applied as a good way in promotion for its wide impact and fast transmission. The essence of classical Chinese poetry affects the deepest part of national brand. It people employ a method of empathy in building advertising logo, they can strengthen the fundamental impact of the national brand, and, at the smae time, obtain incredible achievements.
出处
《商业研究》
北大核心
2003年第12期96-97,共2页
Commercial Research
