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基于战略的企业竞争优势 被引量:4

Corporate Competitive Advantages Based on Strategy
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摘要 中国已成为世界贸易组织成员国 ,这就意味着中国必须在WTO的规则下进行经济贸易活动 ,一切贸易保护政策将逐渐被取消 ,中国要想屹立在世界强国之林 ,必须建立自己的优势。通过分析表明 ,竞争优势来源于价值链的不同环节以及成本领先战略、产品 /市场差异化战略和重点集中战略等。 China's Entry into WTO means that, the rules and standards of WTO should be followed and all the previous protectionist policies will wind up in the future. In order to hold a fundamental position in the world, China should cultivate our own advantages. In our opinion, competitive advantages can be gained from different taches of the value chain, cost leadership strategy, product/market differentiation strategy and “one point” focus strategy as well.
出处 《管理科学》 2003年第3期6-9,共4页 Journal of Management Science
关键词 竞争优势 价值铁 企业战略 Competition advantage Value chain Corporate strategy
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参考文献7

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