摘要
本文运用文献、调查和比较分析等方法,分析了运动休闲俱乐部营销的功能、特征及运动休闲俱乐部营销的现状与问题,展望了运动休闲俱乐部的前景并提出了当前运动休闲俱乐部营销的相关对策,对于加快运动休闲俱乐部的发展,改善与提高经营状况,推动体育产业化的进程具有一定的现实意义。
This paper analyzes the function、characteristic、present situation and problems of recreation sports clubs marketing with plenty of reference、investigation and comparative analysis. It also prospects the future of recreation sports clubs and puts forward some corresponding measures according to the current recreation sports clubs. These have much actual sense of accelerating the development of recreation sports clubs、improving and raising the condition of marketing and promoting the progress of sports industrialization.
出处
《四川体育科学》
2003年第3期1-2,49,共3页
Sichuan Sports Science
