摘要
旅游电子商务是旅游业发展的一个主要方向,是旅游企业参与国际竞争的重要手段。旅游电子商务作为一种新兴的商务模式以其高效、低成本等优势,正在迅速兴起。但在迅速兴起的同时,也存在着一些泡沫,为此应找出问题,分析问题产生的原因,在此基础上去解决问题,使旅游电子商务真正为旅游企业所用,达到利益的最大化和效率的最优化。
Tourism electronic business represents the main direction of the future development of tourism industry. It is also an important way for tourism enterprises to join the international competition. As a new commercial mode, tourism electronic business is booming rapidly for its high efficiency and low cost, etc. But meanwhile, there are still some bubbles in this industry. We should admit the problems and analyze their causes, then try to the reasonable solutions. So we can make the highest profit and most efficiency of tourism electronic business in tourist enterprises.
出处
《商业研究》
北大核心
2003年第11期129-132,共4页
Commercial Research
关键词
中国
旅游业
电子商务
发展
旅游网站
市场营销
tourism electronic business
tourism. enterprise
electronic business platform
