摘要
本文详细讨论了传统企业向网络经营型企业转变的分销策略 ,给出了现代企业如何适应网络经济环境的双渠道分销模型 ,指出了直接分销和间接分销的特点和异同 ,同时给企业指明了在网络经济环境下如何使用双渠道分销的原则和依据 。
The author discusses the selling strategy of the conventional enterprise which is dealing in the Internet Market He gives us a double-channel selling model :direct selling and indirect selling And he tells us how to exert the sale model in our real works
