摘要
在商业银行客户关系管理中,数据挖掘的一个主要作用是进行客户的信息整合,揭示出潜在的关联性和规律,为决策者提供例行报告,进行客户细分和沟通,对客户行为异常分析和80/20分析,为客户提供个性化服务,从而提升银行的盈利与竞争力。
In the business bank CRM, the main usage of data dug is to make a information conformity of the customers to discover the underlying association and laws of them, to offer a duty report for the determinative, to make a subdivision about the customers and make a good communication with the customer, to make an unusual analysis and make a 80/20 analysis about the behavior of the customers, to offer individuation service to the customers, to raise the payoff and rival of the bank.
出处
《株洲工学院学报》
2003年第4期107-109,共3页
Journal of Zhuzhou Institute of Technology
