摘要
伴随公共关系职业化的出现,公共关系理论得到了长足发展。在公共关系百年发展中,先后经历了以伯内斯的"投公众所好"思想,柯特利普和森特的"双向对称"模式,杰夫金斯的"公共关系工作六部曲",马斯顿的"RACE公式",格罗尼和亨特的"公共关系职能模式",系列"公共关系管理模式"和"公共关系计划"等理论,形成了系统化的公共关系学科理论。到20世纪90年代后期,网络公共关系的理论和实践成为了公共关系发展的新潮流。
Following the appearance of public relations profes si on, various public relations theories grew and flourished. In its century-long d evelopment, there appeared successively the theory of Bernays, of Cutlip and Cen ter, of Jefkins, of Marston, and of Gruning and Hunt, forming a systematic theor y for the course of public relations. And in the late 1990s, a new wave of thoug ht, cyber public relations theory also appeared on the horizon.
出处
《西北大学学报（哲学社会科学版）》
CSSCI
2003年第2期168-173,共6页
Journal of Northwest University：Philosophy and Social Sciences Edition
关键词
百年
公共关系
理论
产生
发展
创新
综述
century
public relations
theory
origin
developme nt
innovation
summary
