摘要
基于可持续发展要求,提出旅行社绿色营销的新战略观;强调旅行社作为旅游业的先导应担负起生态责任;分析了绿色营销对旅行社经营的重要性;指出我国旅行社企业在绿色营销过程中存在的普遍问题;并初步探讨了旅行社实现绿色营销战略的途径。
On the basis of sustainable development, the article suggests a new strategic idea for travel service's green marketing; emphasizing that as a leading enterprise in tourism, the travel service should take the responsibility of ecology; analyzing the importance of green marketing for travel service; pointing out the problems existing among travel services in China while promoting green marketing; at the same time, it discusses strategic methods for realizing green marketing in travel service.
出处
《桂林旅游高等专科学校学报》
2003年第2期70-74,共5页
Journal of Guilin Institute of Tourism
