摘要
随着体育产业的发展和健身健美商品经济的形成,健身房的硬件(场地择选、投资)、软件(指导员)和营销问题也就成了本行业内人士的关注热点。研究通过对我国健身房的硬件、软件建设和营销现状的调查,获取相关数据,旨为健身健美产业的投资者、经营者和产业的管理者及与健身健美行业相关的工作者等供参考依据。
With the development of sport industry and the forming of commodity economy in fitness and bodybuilding business,the hardware (field selecting,investment),software (instructors) and marketing issues has become the focus concern of the people in this business.The study,through investigation on the hardware,software and marketing of the gyms in China,obtain related data and provides reference for investors,businessmen,managers and people concerned in fitness and bodybuilding industry.
出处
《体育科学》
CSSCI
北大核心
2003年第3期46-51,共6页
China Sport Science
