摘要
企业有效运用平台战略,能快速、低成本推出系列新产品。本文首先讲述平台战略中的核心概念,即产品平台与产品族。然后指出,在平台战略中,最重要的是使产品平台成为市场与企业能力的整合平台。最后,文章结合西泠电器案例,讨论平台战略的实施过程及效益。
Reasonable application of platform strategy can accelerate new product innovation at low cost.This paper presents the concept of product platform and product family.And on the basis of the concept it points out that the key in platform strategy is to make product platform integrate market and a firm's competencies. Taking the case of a company named Xiling as an example the process to implement product strategy is discussed.
出处
《中国软科学》
CSSCI
北大核心
2003年第4期55-58,41,共5页
China Soft Science
基金
国家自然科学基金资助项目
批准号70073015
中国博士后科学基金资助项目
清华大学-中大集团博士后科学基金资助项目(20250-200112)
