摘要
在市场经济中 ,信誉是企业生存和发展的重要资本。本文在企业信誉的价值和成本分析的基础上 ,剖析了制度环境和文化环境对企业信誉价值的影响 ,认为企业是否选择对信誉进行投资 ,不仅取决于企业自身的因素 ,还与社会经济制度类型、制度完善程度以及社会文化有关 ,并结合我国现阶段制度与文化特点及其变化趋势 ,探讨了民营企业信誉取向的变化。
Integrity is a firm's important capital to its existence and development in market economy.In this paper,the author analyzes the effects of institution and culture on a firm's integrity from the point of the value of the firm's integrity and its establishing cost and argues that the factors that influence the firm to decide to invest in integrity include not only factors from its own,but also economic institution and social culture,and discusses the private firms' choices of integrity based on current institution and culture and their trends in China.
