摘要
随着我国旅游业的快速发展以及旅游者的需求方式发生的重大改变 ,西部旅游业应从旅游资源特点和市场条件出发 ,采取与东部不同的发展战略 ,即挖掘旅游资源的独特品质 ,将文化内涵渗入到旅游产品之中 ,形成别具一格的旅游产品定位 ,培育文化品牌 。
Along with the rapid development of China's tourism and the great change of the traveler's demand pattern,the tourism in West China must take the different development strategy,which means to explore the specific character of the tour resources and to infiltrate the culture to its tour product and to form unique product location and to cultivate culture brand,on the basis of its tour resources and market conditions.
出处
《科学管理研究》
CSSCI
北大核心
2003年第2期36-39,共4页
Scientific Management Research
基金
国家自然科学基金项目 (70 0 72 0 30 )
