摘要
加入WTO为我国民族保险业的发展带来了前所未有的机遇和挑战。面对新的竞争环境 ,我国产险企业必须对自身的核心竞争力进行系统性地定位和培育 ,以形成重要的无形资源和长期竞争优势。本文首先从战略能力的角度对我国产险业核心竞争力进行初步定位 ,随后采用多指标评价体系对我国产险业的核心竞争力进行了综合评价 ,最后讨论了培育我国产险业核心竞争力的具体措施和方法。
China's access to WTO provides great opportunity and challenge to Chin ese national insurance industry. Under the new competition environment, Chinese property insurance industry must evaluate and cultivate its core competence syst ematically to form the long-run advantages. After analyzing the core competence of Chinese property insurance enterprises, we make a general evaluation by using a multi-factor evaluation system. At last some concrete measures of how to cult ivate core competence in Chinese property insurance enterprises will be given.
出处
《西南民族学院学报（哲学社会科学版）》
北大核心
2003年第4期29-35,共7页
Journal of Southwest University for Nationalities(Philosophy and Social Sciences)
