摘要
进入21世纪,世界经济格局在发生剧变,全球化、市场化、数字化及科技的飞速发展使中国企业面对的营销环境越来越复杂和不可预测,如何在机遇与挑战面前,审时度势,做出合理和可行的变革才是关键,营销创新是中国企业的根本出路。
As the 21st century setting in ,there is a revulsion in the worlds economic pattern. Globalization, marketization,digitization and the fantastic spurt in science and technology, all this make the marketing environment of the Chinese enterprises more complicated and hard to predict, It is of vital importance before both the opportunity and challenge to consider the situation and conduct reasonable and feasible reform. Marketing innovation is the ultimate outlet for the enterprises in China.
出处
《华东经济管理》
2003年第1期151-152,共2页
East China Economic Management
