摘要
加入WTO之后,中国民族保险业面临着巨大的市场竞争压力,中国民族保险公司应提高服务质量,开发新险种来应对市场并得以长远的发展。本文针对银行保险,分析了银行保险的优势、发展现状,进而提出了几点建议及应对措施。
With entry into WTO,the industry of Chinese domestic insurance face great pressure of market competition.Now the Chinese domestic insurance company should improve the service quantity,and develop the new insurance category,so as to survive the tough market and seek new space for development.According the bankinsurance ,this paper analyzes the advantage and the present condition.Furthermore,some suggestions and measures of bankinsurance development are advanced.
出处
《华东经济管理》
2003年第1期105-106,109,共3页
East China Economic Management
关键词
中国
银行
保险业
发展
现状
bank-insurance
insurance category
survive
selling combination
risk management
