摘要
本文对旅游商品的定义、属性进行了初步探讨,分析了我国在旅游商品开发中存在的问题,并从体制改善、设计生产加工、产品结构和消费结构调整、创建旅游商品生产、信息与交易平台、扩大分销渠道等途径提出了对策措施,对旅游商品的发展具有理论和实践意义。
This paper tentatively approaches the definition and attribute of tourist products and analyzes the problems in tourist product development in our country. points out that we should renew its system, promote the ability of designing and processing, adjust the structure of product and consumption, establish the platform of tourist product production, information and exchange and expand the market of tourist products. It has theoretical and practical significance in developing tourist products.
出处
《成都理工大学学报（社会科学版）》
2003年第1期43-48,共6页
Journal of Chengdu University of Technology:Social Sciences
关键词
旅游商品
产品结构
消费结构
发展对策
tourist product
structure of product
structure of consumption
