摘要
本文通过分析当代全球营销战略的新发展、新变化,着重探讨了两种最新的营销战略发展趋势—整合营销战略与公司社会责任,同时说明其各自在国内外的不同运用。
By analyzing the new development and the change of modern global marketing strategy, the authors study two new trends of marketing strategy---Integrating Marketing Strategy and Corporate Social Responsibility, and elucidate their different applications home and abroad.
出处
《成都理工大学学报（社会科学版）》
2003年第1期35-38,共4页
Journal of Chengdu University of Technology:Social Sciences
关键词
整合营销战略
公司社会责任
个性化营销
非市场营销战略
integrating marketing
corporate social responsibility
personality marketing
non-marketing
