摘要
在绿色革命推动下,新的营销观念绿色营销应运而生,由于可持续发展以及企业自身利益等综合 因素使企业实施绿色营销具有其必然性,企业并可通过树立绿色营销观念、研发和生产绿色产品、合理 制定绿色价格、开辟绿色分销渠道、进行绿色促销等来实施绿色营销战略。
The 'Green Revolution' breeds a new concept; green marketing. It is related to an enterprise's self-interest such as sustainable development. In this case, an enterprise may implement green marketing strategy through the following means: establishing green concept, research and produce green products, reasonable pricing, building green distributing channel and carrying out green promotion, etc.
出处
《商业研究》
北大核心
2003年第7期45-47,共3页
Commercial Research
