摘要
在现代广告设计中,可以将常见的跟广告设计相关的逆反心理现象分为以下十三种:频度过高厌烦型;制作简陋厌恶型:内容陈旧抵制型;低级庸俗逆反型;过于武断叛逆型;吹嘘过头怀疑型;刺激过大逃避型;刺激过小无视型;华而不实畏惧型;过于雷同排斥型;道德违规痛恨型;过重自我讨厌性;过分自谦小看型。只有准确地把握消费者在不同情境中的逆反心理倾向,才能有针对性地采取有效措施,消除逆反心理现象。
In modem advertisement designing, there are mainly thirteen antagonistic psychological phenomena that should be paid attention to. In the present paper, these phenomena are analyzed. Ordy after these phenomena are properly dealt with, can people employ effective methods in advertisement designing.
出处
《湖南大众传媒职业技术学院学报》
2003年第1期80-82,共3页
Journal of Hunan Mass Media Vocational and Technical College
关键词
广告设计
消费者
逆反心理
类型
advertisement designing, consumer, antagonistic psychology
