摘要
加入WTO给我国旅行社行业带来了机遇与挑战,以探讨规模、经济效益等一直位居全国前列的M省中国旅行社应对WTO的发展战略为例,研究整个行业的应对WTO的战略.
Along with our country enter into WTO,travel agency of our country will be faced with much opportunity and threaten.The authors study the strategy of travel agency industry through studiying the development strategy of M China Travel Service which is one of the largest tour operators in China.
出处
《科技进步与对策》
CSSCI
北大核心
2003年第4期20-22,共3页
Science & Technology Progress and Policy
基金
国家自然科学基金重点项目“我国企业战略管理研究(79930100)”的资助。
