摘要
多媒体消息业务(MMS)在国内俗称“彩信”。业内许多分析家认为,它是新型的短消息业务(SMS),是“受激化”的文本信息业务,有望在全球电信经济走向低迷之际促进每用户平均收益(ARPU)大幅度增长。一些倡导者甚至颂扬道:“MMS是移动通信从文本信息业务走向未来3G多媒体业务的铺路石。”对此,笔者认为,尽管MMS拥有相当大的市场潜力,但人们所预期的MMS潜在市场与业者最终能够实现的MMS现实市场是两码事,业者必须当心MMS的市场风验。
Multi-media Message Ser-vice(MMS)is called″color SMS ″in China.It is thought by many analyzers that it is a kind of new SMS and is″stim-ulated″text message service.It is ex pect-ed to pro mote the great in crease of ARPU at the time when global tele com econ omy walks up to low tide.Some advo cators even resound,″MMS is the slab stone for mo bile com munication to take to future3G multi-media service from text message service.″Withal,the au thor thinks that although it has large market poten tial,the anticipated market of MMS and the real MMS market the industry can realize are two entirely dif-ferent things.
出处
《现代电信科技》
2003年第2期33-35,共3页
Modern Science & Technology of Telecommunications
