期刊文献+

移动增值业务的发展和经营模式 被引量:5

Development and Operation Mode of Mobile Value-added Services
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摘要 给出了移动增值业务的定义,描述了全球移动增值业务的发展趋势,从规划和实施、技术的支撑和网络、用户的需求和过滤、合理的商业和分成模式等几个方面介绍了移动增值业务的经营模式,并从另一个角度探讨了几种潜在的移动增值业务,以及手机对移动增值业务的影响。 Definition of mobile value-added service is provided.The develop-ing trends of global mobile value -added services are described.The op-eration mode of mobile value -added service is introduced from the aspects of planning and implementation,technical support and network,user requirements and filtering,reasonable commercial and sharing mode.Several potential mobile value -added services and the effect of mobile phone on mobile val-ue-added services are discussed from a different point of view.
作者 周靖朗
出处 《现代电信科技》 2003年第2期10-12,25,共4页 Modern Science & Technology of Telecommunications
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参考文献3

  • 1Cahners In-Stat Group. Worldwide Wireless Data-Internet Market Bright Spots in a Dark Industry. 2002
  • 2Yankee Group. 2002 Mobile User Survey Results' Part 1. Will Next-Generation Data Services Close the Value-Gap. 2002
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同被引文献12

  • 1范玉钟,张华.新业务推出前的评估[J].通信企业管理,2005(5):54-55. 被引量:1
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  • 4FIPA specifications[EB/OL]. http://www.fipa.org/specifications/index.html.
  • 5Masahiro Minomo, Tatsuro Masamura, Prospects for mobile communication systems and key technologies capable of supporting expanding mobile multimedia services, Journal of Circuits, Systems, and Computers, Vol [J]. 13, No. 2 (2(104) 237-251.
  • 6PHilip Oila * , Nandish V. Pat.el, A value chain model for mobile data service providers, Telecommunications Policy [ J ]. 26 (2002) 551 - 571. Ying- Feng Kuo, Pang- Cheng Chen, selection of mobile value- added services for system operators using fuzzy synthetic evaluation, Expert Systems with Applications [J]. 30 (2006) 612- 620.
  • 7Jun Shen, pei sun, jiangming zhang, song song, iMMS: Interactive multimedia messaging service, IBM Journal of Research &Deveplopment [J]. VOL. 48 NO. 5/6 SEPIEMBER/NOVEMBER 2004.
  • 8[美]菲利普·科特勒等著/梅清豪译.市场营销管理[M].北京:中国人民大学出版社,2001.
  • 9郑友强.国外3G运营商市场推广策略透视.人民邮电报,2005-04-04
  • 10陈涛.国外营销渠道冲突及其管理研究综述[J].外国经济与管理,2003,25(8):39-41. 被引量:43

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