摘要
传统的价格弹性理论存在着明显的缺陷,不论价格弹性是以基期法计算还是以中点法计算,都不能得出当价格弹性大于1时,降价会使销售收益增加;价格弹性小于1时,提价会使销售收益增加的结论。为达到销售收益增加的目的,在其他条件不变的情况下,价格调节本身必须在一定的范围内进行。
This paper discusses the relationship between the price elasticity and the sales income, pointing out there exist the obvious imperfections in traditional theory of price elasticity. The price elasticity calculated with the method of base point or with the method of midpoint can not lead to the conclusion that when the price elasticity exceeds 1, to lower prices can increase the sales income; when the price elasticity is insufficient to 1, the rise in price can increase the sales income. For increasing the sales income, the price adjustment itself must be proceed in certain dimension in terms of other conditions unchanged.
出处
《东南大学学报（哲学社会科学版）》
北大核心
2003年第2期47-49,共3页
Journal of Southeast University(Philosophy and Social Science)
关键词
价格调节
价格弹性
销售收益
price elasticity
price adjustment
sales income
