摘要
主要以亚马逊和邦诺网上书店为参照,根据网上书店的业务特点和顾客的需求,提出网上书店应具备的基本功能和网上书店的测评指标,并对国内外8个有代表性的网上书店进行比较和测评,从而揭示国内网上书店存在的不足,指出今后应努力的方向和注意的问题。
According to the business characteristics of on - line bookstores and customers' demands, the basic functions and evaluation index of on - line bookstore are put forward. Through the comparison and evaluation of 8 typical bookstores chosen from China and America, the disadvantages are made known and several suggestions are proposed.
出处
《图书情报工作》
CSSCI
北大核心
2003年第3期27-31,共5页
Library and Information Service
基金
华中师范大学自然科学基金资助项目研究成果之一。
关键词
网上书店
功能
评价
on - line bookstore function evaluation
