摘要
提出旅游业市场竞争态模型 ,运用此模型可以定量分析、对比旅游市场的现实竞争状态 ,在此基础上 ,进行市场研究 ,确定本地区在旅游市场中的地位 ,明确现在和未来市场竞争的优势和劣势 ,为地区旅游业发展规划提供参考依据。应用这一模型 ,分析了新疆入境旅游的客源市场竞争态及省内各地区目的地市场竞争态。
In market economy system,the establishment of regional tourism developing strategy must based on the exact market analysis and grasp. In this paper,according to two index combination of market occupancy rate and growth rate,the mathematical model of tourism market competition state and its transference were put forward, using this model the regional tourism market is compartmentalized into 4 types,such as bright-star market, golden-ox market,child market. With this model, the author analysis quaintly the source-market and terminal market of entry tourism in Xinjiang, and comparison of the realistic competitive features in the market. Based on the analysis and comparison, the paper has studted the tourism market, determined the status of local areas in the market, and found out the advantages and disadvantages of the competition at present and in the future, providing referential information for the plan of the regional tourism development.
出处
《干旱区地理》
CSCD
北大核心
2003年第1期64-67,共4页
Arid Land Geography
基金
国家自然科学基金资助项目 ( 495 710 2 7)
陕西省教育厅重点学科资助项目 ( 495 710 2 7)
