摘要
旅游纪念品不同于一般的旅游商品 ,它是旅游风景区独特文化的载体 ,具有文化含量高、工艺性强、有纪念意义等特点。开发旅游纪念品要在市场细分的基础上确定产品的目标市场 ,注意突出产品的文化特色以树立起品牌效应 ,在产品定价上应根据不同产品的价值和功能及景区所面向的顾客而确定其价格。旅游纪念品销售应重视营造良好的购物环境 ,建立完善的销售配套服务系统 ,努力发掘景区文化赋予产品的附加值。
Tourist souvenirs, a carrier of the unique culture of tourist resorts, differ from general tourist commodities and of features of high cultural content, workmanship and commemoration. To develop tourist souvenirs, target market must be determined on the bases of market subcategories, build up brand name by the products' cultural characteristics, and set the prices according to the products' value and function and the tourists served. The sales need to create good circumstances, set up sales supporting service system, and try to dig the products' extra value out of the resort culture.
出处
《四川师范大学学报（社会科学版）》
北大核心
2003年第2期29-37,共9页
Journal of Sichuan Normal University(Social Sciences Edition)
