摘要
《申报》是把近代报刊的四大基本要素结合得较为完美的报纸之一 ,而作为其经济支柱的广告 ,也经历了阶段性的演变。
Shen-Bao was one of the newspapers that perfectly integrated the fo ur essential elements of media in modern times.The expansion of the paper's adverti sement business as its economic pillar experienced an evolution in its phase of development.On the basis of historical data-collection and research,the author p rovides an insight into the trace of the paper's operation.
出处
《广州大学学报（社会科学版）》
2003年第1期76-78,共3页
Journal of Guangzhou University:Social Science Edition
关键词
申报
广告
阶段
演化
advertisement
phase of development
evolution
