摘要
我国已加入WTO,并将遵守其游戏规则逐渐开放国内市场,内资零售企业将获得更多商机,也将面临巨大的压力和激烈的竞争,文中结合我国零售业现状,研究国外大型零售企业的成功经验,探讨我国零售企业的应对策略。
China has entered the WTO and will follow the game rules of the WTO to gradually open more domestic markets. Thus, domestic retail enterprises will have more business opportunities and will also face tremendous pressure and fierce competition. This paper discusses the corresponding strategies by studying the successful experience of large-scale retail enterprises and combining it with the status quo of the retail enterprises of China.
出处
《重庆工学院学报》
2003年第1期65-67,共3页
Journal of Chongqing Institute of Technology
