摘要
The paper analyzes the information communication activities in marketing in 4 aspects,i.e.product,price,place and promotion,and discusses the advantages and disadvantages of each information communication means.The development trend of information communication means is also predicted.
The paper analyzes the information communication activities in marketing in 4 aspects,i.e.product,price,place and promotion,and discusses the advantages and disadvantages of each information communication means.The development trend of information communication means is also predicted.
出处
《情报理论与实践》
CSSCI
北大核心
2003年第1期29-31,共3页
Information Studies:Theory & Application
