摘要
零售商业业态多元化是市场放开、市场竞争激烈化的必然结果。我国零售商业流通领域目前已呈现多种业态互相并存、互相竞争、互相配合的新格局。超市、便利店、仓储式超市等多种新型商业业态成为流通领域新的亮点。在这一格局下,科学合理地选择零售业态以赢得竞争优势显得十分迫切。业态选择应该转变观念,实行业态多元化;业态布局科学合理,不同行业、不同领域互相配合;多方面进行管理创新。
The multiplicity of the forms of retail trade is the effect of the openness and competition in the market. A new cooperative and co-competitive situation has formed in our retail trade. Supermarket, multiple store, special store, etc. are the highlights in our retail trade. So it is necessary to choice the forms of retail trade scientifically and reasonably. In order to do this, we must transform our mind, arrange the fours of retail trade in the different department, renew the management system.
出处
《陕西经贸学院学报》
2002年第6期19-22,共4页
Journal of Shaanxi Economics and Trade Institute
关键词
零售业态
业态多元化
业态选择
市场竞争
发展趋势
the forms of retail trade
multiplicity of the forms of retail trade
choices of the forms of retail trade
