摘要
飞天山国家地质公园一方面拥有良好的宏观发展环境 ,另一方面又面临强大的竞争压力。其主要的优势表现在产品特色、服务优势和地点优势三方面。其中产品和服务特色可用小而全特来概括。因此 ,飞天山国家地质公园应该立足于小而全的产品与服务优势 ,充分利用地点优势来开拓市场 。
Feitianshan geological park owns great envioment for visiting, On the other hand, it faces of strong pression of competition. The major advantage lies in the characteristics of products, the service and the location. The advantages in products and service could be concluded with the words 'little' but 'whole'. So Feitianshan geological park should insist the advantages on products and service, utilize the advantage on location fully to spread the market out, at the same time, it shoud consider making the service characteristic the core to build.
出处
《湘潭大学社会科学学报》
2003年第1期131-133,共3页
Social Science Journal of Xiangtan University
关键词
飞天山
旅游市场
定位
feitianshan
tourism market
position
