2[1]Zeithaml V A. Consumer perceptions of price, quality, and value, a means-end model and synthesis of evidence[J]. Journal of Marketing, 1988, 52(3): 2-22.
3[2]Tellis GJ, Gaeth GJ. Best value, price-seeking, and price aversion: The impact of information and learningon consumer choices[J]. Journal of Marketing, 1990,54(2): 34-45.
4[3]Dodds W B, Monroe K B & Grwal D. Effects of price, brand, and store information on buyer's product evaluations [J]. Journal of Marketing Research, 1991, 28(3): 307-319.
5[4]Hartline MD, Jones KC. Employee performance cues in a hotel service environment: influence on perceived service quality, value, and word-of-mouth intentions [J]. Journal of business research, 1996,35(3): 207-215.
