摘要
从差异化市场营销理论出发 ,结合对 2 0 0 0～ 2 0 0 1年广西电视天气预报节目的特性分析 。
Based on the theory of differential marketing, this paper made a probe into the differential marketing strategies for advertisement resources of TV weather forecast programs in Guangxi, combining the characteristics analysis of TV weather forecast programs.
出处
《广西气象》
2002年第3期60-61,共2页
Journal of Guangxi Meteorology
