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代际支持视域下的老年医疗保健技术使用行为意图及产品设计策略研究

Research on Behavioral Intention and Product Design Strategy of Geriatric Healthcare Technology from the Perspective of Intergenerational Support
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摘要 目的旨在探究代际支持视角下老年群体对医疗保健技术的使用行为意图及其影响因素,并提出相应的设计策略。方法基于医疗保健技术接受模型(H-TAM)与代际支持理论(IST),通过问卷调查、结构方程模型(SEM)与案例分析,系统分析了技术接受维度及代际支持维度(情感、工具、资金支持)对老年人技术接受行为意图(BI)的作用路径。结果感知易用性(PEOU,β=0.355)与感知有用性(PU,β=0.262)显著正向影响行为意图(BI),且PEOU对PU的促进作用显著(β=0.825);代际情感支持通过增强社会影响(β=0.769)与主观幸福感(β=0.681)间接提升行为意图,代际工具支持通过提高感知易用性(β=0.836)直接促进行为意图,并间接通过感知易用性影响行为意图(β=0.297);代际资金支持通过提升主观幸福感(β=0.164)间接增强行为意图,但效应微弱;主观幸福感(β=0.200)与便利条件(β=0.287)对行为意图具有正向影响。结论医疗保健技术设计需注重简化操作流程、降低技术入侵性,并整合代际支持属性,以提升老年人使用意愿。为老年健康技术的开发与推广提供了理论依据和实践策略,强调了代际互动在弥合“数字鸿沟”中的关键作用。 The work aims to explore the behavioral intention and influencing factors of the elderly group on the use of healthcare technology from the perspective of intergenerational support,and to propose corresponding design strategies.Based on the healthcare technology acceptance model(H-TAM)and the intergenerational support theory(IST),the effects of the technology acceptance dimension and the intergenerational support dimensions(emotional,instrumental,and fi-nancial support)on the technology acceptance behavior intention(BI)of the elderly were systematically analyzed through questionnaire survey,structural equation model(SEM)and case analysis.Perceived ease of use(PEOU,β=0.355)and perceived usefulness(PU,β=0.262)significantly positively affected behavioral intention(BI),and PEOU had a significant promoting effect on PU(β=0.825).Intergenerational affective support indirectly promoted behavioral intention by en-hancing the social influence(β=0.769)and subjective well-being(β=0.681),and intergenerational instrumental support directly promoted behavioral intention by improving perceived ease of use(β=0.836)and indirectly affected behavioral intention through perceived ease of use(β=0.297).Intergenerational financial support indirectly enhanced behavioral in-tention by improving subjective well-being(β=0.164),but the effect was weak.Subjective well-being(β=0.200)and con-venience(β=0.287)had a positive effect on behavioral intention.The design of healthcare technology should focus on simplifying the operation process,reducing the invasiveness of technology,and integrating intergenerational support attributes to enhance the willingness of the elderly to use it.This study provides a theoretical basis and practical strategies for the development and promotion of geriatric health technologies,and emphasizes the key role of intergenerational in-teraction in bridging the"digital divide".
作者 孙铭禧 赵智峰 SUN Mingxi;ZHAO Zhifeng(School of Arts,Soochow University,Suzhou Jiangsu 215123,China)
出处 《包装工程》 北大核心 2026年第6期76-86,共11页 Packaging Engineering
关键词 医疗保健技术接受模型(H-TAM) 代际支持理论(IST) 技术设计 老年医疗 行为意图 healthcare technology acceptance model(H-TAM) intergenerational support theory(IST) technical de-sign geriatric care behavioral intent
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