摘要
随着人类活动边界的拓展与频次的倍增,风险图谱从自然风险占主导位置变成人为的不确定性风险占主导位置,当今世界进入“风险社会”。这一方面使得公共事件多发,另一方面也容易激发舆情。特别是随着社会深度媒介化,公共事件的舆情传播有了超越传统的高效载体,新媒体让用户能够较为自由且多通道地接收事件信息,表达态度、观点和情绪,网络舆情本身也成为风险治理对象。从深度媒介化社会的视角来看,网络舆情传播风险的生成动因包括三个方面:一是在场虚拟化,自组织交往加剧网络舆情传播易变性;二是话语多样化,后真相时代凸显网络舆情传播非理性;三是视听泛在化,多感官通道增强网络舆情传播情境性。深度媒介化社会的传播机制是一种全息式的生态效应,网络舆情治理过程也需要秉持全周期的治理思维:在网络舆情潜伏期避免现实矛盾或舆情直接变为网络舆情,在网络舆情萌芽期避免微小网络意见正式剧变为网络舆情,在网络舆情成长期避免“网络小舆情”深化为“网络大舆情”,在网络舆情演化期避免网络舆情扩大为负面社会传播影响,并用大数据与人工智能作为监测与研判的技术座架。
As the boundaries of human activity expand and the frequency of interactions multiplies,the risk landscape has shifted from being dominated by natural risks to being dominated by man-made uncertainties,marking the entry of the current world into a“risk society”.This trend,on the one hand,leads to a higher incidence of public events,and on the other hand,it easily triggers public opinion.Particularly with the deep mediatization of society,the dissemination of public opinion on public events has gained highly efficient vehicles that transcend traditional media.New media allow users to receive event information relatively freely and through multiple channels,and express their attitudes,opinions,and emotions,thereby making online public opinion itself an object of risk governance.From the perspective of a deeply mediatized society,the generative agents of communication risks concerning online public opinion include three aspects:first,the virtual presence,where self-organized interactions exacerbate the volatility of online public opinion communion;second,discourse diversification,where the post-truth era highlights the irrationality of online public opinion communication;and third,the ubiquity of audio-visual media,where multi-sensory channels enhance the contextuality of online public opinion communication.The communication mechanism in a deeply mediated society is a form of holographic ecological effect.Consequently,the governance process of online public opinion also needs to adhere to a full-cycle governance mindset:during the incubation period of online public opinion,prevent real-world contradictions from directly transforming into online public opinion;during the budding period,prevent minor online opinions from abruptly escalating into full-blown public opinion;during the growth period,prevent“minor online public opinion”from deepening into“major online public opinion”;and during evolution period,prevent the amplification of online public opinion into negative societal communication impacts.Furthermore,big data and artificial intelligence should be employed as the technological framework for monitoring and judgment.
作者
林嵩
陈春彦
Lin Song;Chen Chunyan(Communication University of China,Beijing,100024;Fujian Polytechnic Normal University,Fuzhou City,Fujian Province,350300)
出处
《黄河科技学院学报》
2026年第4期64-72,共9页
Journal of Huanghe S&T College
基金
教育部人文社会科学研究项目(22YJA860001)
福建省社会科学基金项目(FJ2024C052)
福建省本科高校教育教学研究项目(FBJY20240001)。
关键词
深度媒介化
网络舆情治理
风险社会
自组织交往
后真相时代
deep mediatization
online public opinion governance
risk society
self-organized interaction
post-truth era
