摘要
高校大学生拥有市场规模庞大、出行时间灵活、旅游意愿强烈等优势,正成为特种兵式旅游的生力军。本文以河南在校大学生为研究对象,采用问卷调查法和访谈法对大学生特种兵式旅游行为进行调查研究,归纳总结特种兵式旅游行为特征,在此基础上,从旅游产品、配套服务、市场营销、安全保障、旅游氛围五方面提出切实可行的市场开发策略,推动大学生特种兵式旅游全面深入发展。
Collge students,with advantages such as a large market scale,flexible travel time and strong desire to travel,are becoming a vital force in special forces-style tourism.Questionnaires and interviews are used to analyze the special forces-style tourism behavior of college students,and the characteristics of their behavior are summarized.Based on these,practical and feasible market development strategies are proposed from five aspects:tourism products,supporting services,marketing,security guarantee and tourism atmosphere,to promote the comprehensive and in-depth development of special forces-style tourism for college students.
作者
王伟
王亚东
左小平
WANG Wei;WANG Ya-dong;ZUO Xiao-ping(School of Business Administration,Henan Polytechnic University,Jiaozuo,Henan 454003,China)
出处
《河北旅游职业学院学报》
2026年第1期14-20,共7页
Journal of Hebei Tourism College
基金
河南省高等学校青年骨干教师培养计划(编号:2024GGJS033)
河南省软科学研究计划项目(编号:252400410528)
国家大学生创新创业训练计划支持项目(编号:202510460063)。
关键词
大学生
特种兵式旅游
开发策略
college student
special forces-style tourism
development strategy
