摘要
目的探索大数据靶向短信在无偿献血招募中的实践价值,提升献血招募效率与精准度。方法基于中国电信、中国移动和中国联通三大运营商的大数据靶向短信系统,结合无偿献血招募场景,研究大数据对接、目标用户多维度筛选及动态靶向短信发布等关键实现路径,并通过实际案例验证其可行性。结果与传统短信招募方式相比,大数据靶向短信实现了对特定地理范围、人口属性及行为特征的目标人群的精准触达。结论大数据靶向短信在无偿献血精准招募中具有一定创新性、可行性,为采供血机构提供了一种高效的无偿献血招募方案,为无偿献血精准化服务提供了参考。
Objective To explore the practical value of big data-targeted text messaging in the recruitment of voluntary blood donors,and to enhance the efficiency and precision of blood donation recruitment.Methods Based on the big data-targeted text messaging systems of China Telecom,China Mobile,and China Unicom—the three major telecommunication operators in China—and integrating them with the context of voluntary blood donation recruitment,this study investigated key implementation pathways such as big data integration,multi-dimensional screening of target users,and dynamic targeted text message dissemination.The feasibility of these approaches was verified through practical cases.Results Compared with traditional text message recruitment methods,big data-targeted text messaging achieved precise reach to target populations defined by specific geographic scopes,demographic attributes,and behavioral characteristics.Conclusion Big data-targeted text messaging demonstrates certain innovation and feasibility in the precise recruitment of voluntary blood donors,providing blood collection and supply institutions with an efficient recruitment solution and offering a reference for the provision of precise services in voluntary blood donation.
作者
曾倩仪
邬旭群
谭泰隆
曾劲峰
ZENG Qianyi;WU Xuqun;TAN Tailong(Shenzhen Blood Center,Shenzhen,Guangdong,518000,China;不详)
出处
《中国卫生质量管理》
2026年第3期71-74,79,共5页
Chinese Health Quality Management
基金
深圳市“医疗卫生三名工程”项目资助(编号:SZSM202311032)。
关键词
大数据靶向短信
无偿献血
献血招募
精准招募
血液质量
Big Data-Targeted Text Messaging
Voluntary Blood Donation
Blood Donation Rcruitment
Precise Recruitment
Blood Quality
