摘要
以常州18-35岁青年城市休闲旅游线上服务为对象,旨在解决推荐同质化与规划工具适配不足等体验问题。通过412份问卷与半结构访谈,结合MBTI偏好维度、用户旅程与触点分析构建“偏好—需求—触点”转译框架。结果显示样本I/S/F/J偏好为58.0%/63.1%/55.8%/61.4%,据此提出行前信息双通道与规划双模式、游中情境推送与社交强度调节、游后表达分型与反馈闭环策略。结论认为该框架可提升线上服务个性化的可解释性与全旅程一致性。
Focusing on online services for urban leisure tourism among youth aged 18–35 in Changzhou,this study aims to address experiential issues such as homogenized recommendations and inadequate adaptation of planning tools.Based on 412 questionnaires and semi-structured interviews,a"preference–need–touchpoint"translation framework was constructed by integrating MBTI preference dimensions,user journey mapping,and touchpoint analysis.The results indicate that the sample's preferences for I/S/F/J dimensions were 58.0%,63.1%,55.8%,and 61.4%,respectively.Accordingly,strategies are proposed,including dual-channel information access and dual-mode planning before the trip,contextual push notifications and social intensity adjustment during the trip,and post-tour expression classification and feedback loop closure.The study concludes that this framework can enhance the interpretability of personalization and ensure consistency across the entire journey in online services.
作者
俞盛
YU Sheng(Xihua University,Chendu 610000,China)
