摘要
本文从卢曼的系统功能分化理论视角考察主流媒体系统性变革,将主流媒体还原为媒介化进程中的具体传播节点加以考察,认为主流媒体置身在节点传播生态中,其传播力、影响力是在与其他个体化实践主体的竞争中生成的。文章指出,主流媒体系统的存续与演化遵循着要素、代码、程序、结构耦合、自我生产的循环模型展开,因技术变革而发生递归演化,其运作机理向交往行动回归。这使得主流媒体在节点传播中可以借鉴个体化媒体实践经验实现变革转型,特别是重视用户社交性需要、注重提供用户参与空间,设计与用户共情的内容等。
From the perspective of Niklas Luhmann's theory of systemic functional differentiation,this article examines the systemic transformation of mainstream media by redefining it as a specific communicative node within the process of mediatization.It argues that,embedded in an ecological system of node-based communication,the communicative power and influence of mainstream media are generated through competition with other individual actors engaged in communicative practice.The paper further points out that the survival and evolution of the mainstream media system follow a circular model composed of elements,codes,procedures,structural coupling,and self-production,undergoing recursive evolution driven by technological change,with its operational mechanism returning to communicative action.This process enables mainstream media to draw on the practical experience of individual media actors to achieve transformation in node communication,with particular emphasis on meeting users'social needs,providing spaces for user participation,and designing content that emotionally resonates with users.
出处
《传媒观察》
2026年第2期5-11,共7页
Media Observer
基金
国家社科基金重大项目“人工智能技术背景下算法传播的中国本土理论体系建构研究”(23&ZD214)的阶段性成果。
关键词
节点传播
主流媒体
系统自创生
功能演化
node communication
mainstream media
system autopoiesis
functional evolution
