摘要
体育消费意愿是促进体育产业高质量发展的重要因素,本文通过CNKI查阅、阅读社会认同,了解认同理论基本原理,梳理基本心理需求三个维度,采用文献法、数理分析法等研究方法,利用结构方程模型分析并研究了球队认同怎样与体育赛事消费意愿构成关系并做何影响。从心理学角度,构建了以基本心理需求为中介的结构方程模型。通过分析得出结论:球队认同能够正向预测球迷的基本心理需求。基本心理需求能够正向预测球迷的体育赛事消费意愿。球队认同能够正向预测球迷的体育赛事消费意愿。基本心理需求在球队认同与体育赛事消费意愿中发挥部分中介作用。
Sports consumption willingness is an important factor to promote the high-quality development of the sports industry,this paper through CNKI access,read social identity,understand the basic principles of identity theory,combing the basic psychological needs of the three dimensions,the use of literature method,mathematical analysis and other research methods,the use of structural equation modeling to analyze and study how the team's identity and the willingness to consume sports events constitute a relationship and how to do what influence.From the perspective of psychology,the structural equation model mediated by basic psychological needs was constructed.The analysis concludes that team identity can positively predict fans'basic psychological needs.Basic psychological needs can positively predict fans'willingness to consume sports events.Team identification can positively predict fans'willingness to consume sports events.Basic psychological needs play a partial mediating role between team identification and willingness to consume sports events.
作者
蒋柏瑞
吴晓龙
张象
Jiang Borui;Wu Xiaolong;Zhang Xiang(Chengdu University,Sichuan,Chengdu 610106,China)
出处
《人文与社会科学学刊》
2026年第3期139-144,共6页
Journal of Humanities and Social Sciences
关键词
球队认同
体育赛事消费意愿
基本心理需求
中介
Team Identification
Willingness to Consume Sporting Events
Basic
Psychological Needs
Mediating Effects
