摘要
目的为探索数智赋能背景下AIGC技术在三星堆文创产品设计中的实践意义,推动文创产品设计产业升级,助力文创产品实现数字化转型,借助AIGC技术在设计工具、设计方法、呈现形式等方面对文创产品设计范式的革新优势,抓住其为三星堆文创产品设计数字化发展带来的契机。方法基于AIGC技术发展现状及其在文创产品设计中的应用,以文献研究法与调查法研究AIGC技术对文创产品设计实践产生的影响,用案例研究法分析AIGC技术在三星堆文创产品设计数智化发展过程中的推进作用。结论在数智赋能背景下,三星堆文创产品设计应该深植自身文化资源,利用AIGC技术推动数智化发展,实现三星堆文创产品的数字化转型。
The work aims to explore the practical significance of AIGC technology in Sanxingdui cultural and creative product design against the background of digital-intelligence empowerment,promote the industrial upgrading of and digital transformation of cultural and creative products,take advantage of the innovative benefits of AIGC technology in terms of design tools,design methods,and presentation forms for the design paradigms of cultural and creative products,and seize the opportunity it brings to the digital development of Sanxingdui cultural and creative product design.Based on the current development of AIGC technology and its application in cultural and creative product design,literature research and survey methods were applied to examine the impact of AIGC technology on the practice of cultural and creative product design,and the case study method was applied to analyze its promotional role in the digital and intelligent development of Sanxingdui cultural and creative product design.In the context of digital and intelligent empowerment,Sanxingdui cultural and creative product design should deeply root in its own cultural resources,leverage AIGC technology to drive digital and intelligent development,and realize the digital transformation of Sanxingdui cultural and creative products.
作者
林懿
李靖
LIN Yi;LI Jing(Sichuan Zhiyoutang Culture Communication Co.,Ltd.,Chengdu 610041,China;Sichuan Vocational College of Art,Chengdu 610042,China;Sichuan Film and Television University,Chengdu 611331,China)
出处
《包装工程》
北大核心
2026年第4期413-420,共8页
Packaging Engineering
关键词
数智赋能
AIGC技术
三星堆
文创产品设计
digital and intelligent empowerment
AIGC technology
Sanxingdui
cultural and creative product design
