摘要
本文以长兴深厚的茶文化为核心研究对象,深度挖掘长兴茶产业的发展历程、人文底蕴与民俗内涵,结合具体茶礼包装设计实践展开系统性研究,以长兴特色“品茗三绝”茶礼包装设计为核心案例,贯穿研究全程。在设计过程中,精准提取长兴茶文化核心元素,打造出兼具文化底蕴与时代质感的茶礼包装。该设计实践不仅有效挖掘并传播了长兴地域茶文化特色,让更多人了解长兴茶历史、茶民俗,同时显著提升了“品茗三绝”茶产品的品牌辨识度与附加值,增强了产品市场竞争力;更在推动地方特色茶产业转型升级、拓宽销售渠道、带动相关产业链发展方面发挥了积极作用,具有鲜明的实践价值与现实意义,为地域特色文化与现代设计的融合、地方特色产业的高质量发展提供了可行的实践参考。
This article takes the profound tea culture of Changxing as the core research object,deeply exploring the development history,cultural heritage and folk connotations of the tea industry in Changxing.It conducts a systematic study by combining specific tea ceremony packaging design practices.The core case of the“Three Perfections of Tea Tasting”tea ceremony packaging design with Changxing’s unique characteristics serves as the main thread throughout the research.During the design process,the core elements of Changxing’s tea culture are accurately extracted,and tea ceremony packaging with both cultural depth and contemporary texture is created.This design practice not only effectively explores and spreads the regional tea culture characteristics of Changxing,allowing more people to understand the history and tea customs of Changxing tea,but also significantly enhances the brand recognition and added value of the“Three Perfections of Tea Tasting”tea products,strengthening their market competitiveness.It also plays a positive role in promoting the transformation and upgrading of local characteristic tea industries,expanding sales channels,and driving the development of related industries.It has distinct practical value and real significance,providing feasible practical references for the integration of regional characteristic culture and modern design,and the high-quality development of local characteristic industries.
作者
谢进
凌丹
王娜
XIE Jin;Ling Dan;Wang Na(Huzhou Normal University,Huzhou,313000,China)
出处
《绿色包装》
2026年第2期68-71,共4页
Green Packaging
基金
研究生科研创新(校级)(长兴茶礼“品茗三绝”包装设计研究项目YJK26071)
浙江省普通高校党建研究专项课题(“强国行”行动背景下高校赋能乡村振兴模式创新研究2025DJYJ037)
研究生教育科研(高等教育学会项目)(会校协同下艺术专业学位研究生产教融合培养模式研究YJK26049)。
关键词
长兴茶文化
品茗三绝
茶礼包装
changxing tea culture
three perfections of tea tasting
tea gift packaging
