摘要
以四川省部分“5A”景区为样本,基于媒介地理学视角,结合典型案例与传播现状,对景区国际传播内容与传播渠道表现开展比较分析。结果发现,现有传播在媒介叙事与空间互动、地方文化阐释与转化、本土表达与全球语境适配等方面存在不足。对此,提出了传播内容体系优化路径:促进媒介与空间互动,增强景区空间信息的可读性;以连续叙事与互动体验为抓手,推动地方文化阐释转化为可参与的地方感;建立分层编码机制,推进传播内容在不同平台与受众语境中的适配性,平衡本土表达与全球传播需要。
Drawing on the media geography,taking Sichuan’s 5A scenic spots as research samples,combining typical cases and current communication situation,it conducts a comparative examination of the content and communication channels.The findings reveal that existing communication practices exhibit shortcomings in areas such as media narrative and spatial interaction,the interpretation and transformation of local culture,and the alignment of indigenous expressions with the global context.The article proposes an optimization path for the content system that emphasizes promoting the interaction between media and space,enhancing the readability of spatial information in scenic spots;taking continuous narrative and interactive experience as the key points,promoting the transformation of local cultural interpretation into a participatory sense of place;establishing a hierarchical coding mechanism to facilitate the adaptation of content to different platforms and audience contexts,and to balance local expression and global communication.
作者
金栖帆
韩新明
JIN Qifan;HAN Xinming(School of Literature and Art,Southwest University of Science and Technology,Mianyang 621000,China)
出处
《湖北文理学院学报》
2026年第2期66-72,共7页
Journal of Hubei University of Arts and Science
基金
四川省高等教育学会数字经济专项研究课题(SZJJ2024ZD-007)。
关键词
媒介地理学
“5A”景区
国际传播
四川省
media geography
5A scenic spot
international communication
Sichuan
