摘要
文章以小红书热门打卡地为对象,运用NLP技术分析社交媒体文本,提取用户感知的空间功能,并结合GIS探讨其映射关系及互动模式。文章聚焦网红打卡地的功能演化、空间集聚特征及共生模式,探讨传统消费、文化体验、社交互动等功能类别的演变路径。结果表明,传统消费功能(如餐饮、购物)集中于成熟商业区,而新兴体验功能(如拍照取景、沉浸式体验)更易在高流量区域形成热点。功能共生分析揭示三类依赖模式:线上传播主导、线上线下交互、线下体验主导。研究为城市规划与商业空间优化提供理论支持与数据参考。
This paper examines the social media hotspots on Xiaohongshu platform,utilizes NLP techniques to analyze social media text,extracts user-perceived spatial functions,and explores their mapping relationships and interaction patterns with GIS.The paper focuses on the functional evolution,spatial agglomeration characteristics,and symbiotic patterns of social media hotspots,and identifies the transformation paths of the traditional consumption,cultural experiences,and social interactions.The results indicate that the traditional consumption functions(e.g.,dining and shopping)are concentrated in well-established commercial districts,while emerging experiential functions(e.g.,photo spots and immersive experiences)tend to form hotspots in high-traffic areas.Functional symbiosis analysis reveals three dependency patterns:online dissemination-driven,online-offline interactive,and offline experience-driven.This paper provides theoretical insights and data support for urban planning and commercial space optimization.
作者
彭博
黄春晓
Peng Bo;Huang Chunxiao
出处
《城市建筑》
2026年第5期31-36,共6页
Urbanism and Architecture
关键词
打卡地
小红书
空间分布
南京市
空间功能
大语言模型
网红空间经济
social media hotspot
Xiaohongshu
spatial distribution
Nanjing
spatial function
large language model
internet-famous spatial economy
