摘要
运用文献资料、逻辑分析等方法,梳理“跟着赛事去旅行”的开展现状、主要趋势,并提出推进路径。开展现状:赛事IP规模化培育成型,商业化与社群化协同演进;产品体系融合升级,多元化供给格局日趋成熟;场景营造全域延伸,全周期沉浸体验价值凸显;消费市场规模扩容与结构升级,群体特征与地域均衡性显现。主要趋势:赛事IP向价值深化与国际化双向进阶,产业融合向定制化与跨界深化多元发展,旅行场景向智慧化与全周期沉浸延伸拓展,消费市场向品质化与圈层细分精准演进。推进路径:构建特色IP发展体系,深化品牌价值赋能;健全多方产业联动机制,提升跨界融合效能;推进全链条场景数字化,优化智慧服务质量;打造适配市场产品矩阵,满足多元消费需求。
By using the methods of literature review and logical analysis,this paper sorted out the current development status and main trends of"traveling with sports events",and proposed the promotion paths.Current status:The event IP has been cultivated on a large scale,with commercialization and community development evolving synergistically.The product system has undergone integration and upgrading,and the diversified supply pattern is becoming increasingly mature.The creation of scenes extends across the entire domain,highlighting the value of immersive experiences throughout the entire cycle.The consumption market has expanded in scale and undergone structural upgrading,with group characteristics and regional balance becoming more evident.Main trend is as follows:advancing in both value deepening and internationalization of event IP,developing diversely in customization and cross-border integration of industrial convergence,extending and expanding in intelligence and full-cycle immersion of traveling scene,and evolving precisely in quality and segmented circle layers of consumer market.Promotion paths:We should build a distinctive IP development system to deepen the empowerment of brand value,improve the multi-party industrial linkage mechanism to enhance the efficiency of cross-border integration,promote the digitalization of the entire chain of scenarios to optimize the quality of smart services,and create a product matrix that suits the market to meet diverse consumer demands.
作者
殷鼎
YIN Ding(College of Wushu and Traditional Chinese Sports,Tianjin University of Sport,Tianjin 301617,China)
出处
《体育文化导刊》
北大核心
2026年第2期81-88,共8页
Sports Culture Guide
基金
国家体育总局体育文化发展中心“宁夏师范大学体育文化研究基地”重点课题(NSJD2026A003)
天津市体育科研课题(25SK01)。
关键词
体育经济
体育旅游
体育赛事
“跟着赛事去旅行”
sports economics
sports tourism
sports events
"traveling with sports events"
