摘要
该文以绵阳市“两弹一星”红色文化为研究对象,聚焦数字时代红色文化创造性转化与创新性发展需求,通过实地调研与案例分析,系统探索区域性特色红色文化的数字化建设路径。研究在厘清绵阳市“两弹一星”文化资源禀赋与数字化发展瓶颈的基础上,构建“精神引领—资源转化—互动体验”的多层级数字化内容体系,配套设计分众化推广策略与长效运营机制,为“两弹一星”文化的当代传播提供实践方案,也为同类红色文化资源的数字化开发提供理论参考与经验借鉴。
Taking the"Two Bombs and One Satellite"Red Culture in Mianyang City as the research object,this paper focuses on the demand for the creative transformation and innovative development of red culture in the digital age.Through field investigations and case studies,it systematically explores the digital construction path of regional characteristic red culture.On the basis of clarifying the resource endowment of Mianyang's"Two Bombs and One Satellite"culture and the bottlenecks in its digital development,the study constructs a multi-level digital content system featuring spiritual guidance,resource transformation and interactive experience,and designs supporting targeted promotion strategies and long-term operational mechanisms.This research provides a practical plan for the contemporary communication of the"Two Bombs and One Satellite"culture,and also offers theoretical reference and experience for the digital development of similar red cultural resources.
作者
曾子珈
ZENG Zijia(School of Marxism,Mianyang City College,Mianyang,Sichuan 621000,China)
出处
《文化创新比较研究》
2026年第2期113-116,共4页
Comparative Study of Cultural Innovation
基金
绵阳红色基因教育传承研究中心2025年度科研项目“绵阳市‘两弹一星’红色文化数字化建设与推广研究”(MHY202515)。
关键词
“两弹一星”
红色文化
数字化建设
文化传播
区域文化
绵阳市
"Two Bombs and One Satellite"
Red Culture
Digital Construction
Cultural communication
Regional culture
Mianyang City
