摘要
我国电竞赛事直播节目版权的协同治理是推动电子竞技产业高质量发展的关键环节,其实质是不同利益主体为追求各自利益最大化而进行的动态博弈过程。该研究基于演化博弈理论与协同治理理论,构建了涵盖政府、社会、市场、用户四大主体的协同治理演化博弈模型,并对其均衡点的局部稳定性进行了深入分析。同时,借助MATLAB 2021软件进行仿真,探讨了关键要素对系统演化的具体影响。研究发现:系统存在(0,1,0,0)、(0,1,0,1)、(0,1,1,1)三种可能的演化稳定点;多元主体协同治理是我国电竞赛事直播节目版权治理的必然趋势,既需要政府的主导作用,也离不开社会、市场和用户的积极配合;政府的主导力度、奖惩措施、治理成本以及收益水平是影响各主体行为策略选择的重要因素。基于此,研究提出了以下优化策略:确保多主体充分参与的治理模式,多手段协同的管理方式,整体性融合共治的治理机制以及全过程跟踪管理的治理环节。
As a key link in promoting the high-quality development of the e-sports industry,the collaborative governance of copyright for live streaming programs of e-sports events in China is essentially a dynamic game process among different stakeholders to maximize their respective interests.Based on the evolutionary game theory and the collaborative governance theory,this study constructs an evolutionary game model of collaborative governance among four major subjects:government,society,market,and users,and makes an in-depth analysis the local stability of its equilibrium points.At the same time,simulations are carried out with the help of MATLAB 2021 software to analyze the specific impact of key elements on system evolution.It is found that:there are three possible evolutionary stable points in the system:(0,1,0,0),(0,1,0,1),and(0,1,1,1);multi-subject collaborative governance is an inevitable trend in the copyright governance of e-sports live streaming programs in China,which requires the leading role of the government as well as the active cooperation from society,market,and users;the leading power of the government,the rewards and punishments,the cost of governance,and the level of benefits are important factors that affect the evolution of behavior strategies of each subject.Based on this,the following optimization strategies are proposed:multi-subject participation in subject governance,collaborative management through multiple means,integrated governance mechanism,and full-full-process tracking managements.
作者
黄一涛
杜友君
HUANG Yitao;DU Youjun(Party and Government Office,Shanghai Publishing and Printing College,Shanghai 200093,China;School of Journalism and Communication,Shanghai University of sports,Shanghai 200438,China)
出处
《山东体育学院学报》
北大核心
2026年第1期102-114,共13页
Journal of Shandong Sport University
基金
国家社会科学基金一般项目(编号:23BTY114)
教育部人文社会科学研究规划基金一般项目(编号:24YJAZH050)。
关键词
协同治理
演化博弈
电子竞技
赛事直播节目
版权治理
多元主体
collaborative governance
evolutionary game
electronic sports
e-sports live streaming programs
copyright governance
multiple subjects
