摘要
在数字经济成为全球经济增长核心引擎的背景下,文化产业作为拉动经济增长的重要载体,其数字化战略转型已成为突破传统发展瓶颈、实现高质量发展的必然选择。本文以数字经济赋能文化产业战略转型为研究对象,系统梳理文化产业发展的现状,深入剖析其转型面临的技术适配性不足、数据孤岛、商业模式单一、复合型人才短缺等挑战。最后从提升技术适配性、打破数据孤岛、创新商业模式、构建复合型人才培育体系四个维度,提出具有针对性的解决方案,旨在为文化企业数字化实践提供理论支撑与路径参考。
Against the backdrop of the digital economy becoming the core engine of global economic growth,the cultural industry,as an important carrier to stimulate the economy has become an inevitable choice to break through the traditional development bottleneck and achieve high-quality development.This paper takes the digital economy empowering the strategic transformation of the cultural industry as the research,systematically sorts out the current situation of the development of the cultural industry,deeply analyzes the challenges it faces,such as insufficient technical adaptability,data islands,single business model and shortage of composite talents.Finally,from the four dimensions of improving technical adaptability,breaking down data islands,innovating business models,and building a composite talent training system,solutions are proposed,aiming to provide theoretical support and path reference for the digital practice of cultural enterprises.
作者
高洁
GAO Jie(Guangling College of Yangzhou University,Yangzhou 225000,China)
出处
《未来与发展》
2026年第1期66-69,65,共5页
Future and Development
基金
江苏省高校哲学社会科学一般项目“文化自信助推城市产业融合”(2023SJYB2080)。
关键词
数字经济
文化产业
战略转型
赋能
digital economy
cultural industry
strategic transformation
energize
