摘要
随着文化自信的提升和文化旅游的兴起,黎族服饰作为海南地区的传统文化符号,逐渐获得了更广泛的关注和认可。黎族服饰不仅承载着民族的历史和文化,还在现代社会中展现出独特的市场潜力。如何在保留传统工艺的基础上满足现代消费者的需求,成为黎族服饰行业面临的重要课题。基于感知价值理论,探讨了黎族服饰的设计要素如何通过功能价值、情感价值、社会价值和认知价值4个维度,影响消费者的消费满意度和持续消费意愿。
With the rise of cultural confidence and the popularity of cultural tourism,Li costumes,as a traditional cultural symbol of Hainan region,have gradually gained more attention and recognition.Li costumes not only carry the history and culture of the ethnic group but also demonstrate unique market potential in modern society.How to meet the demands of modern consumers while preserving traditional craftsmanship has become an important issue for the Li costume industry.Based on the theory of perceived value,how the design elements of Li costumes influence consumers’consumption satisfaction and repurchase intention is explored through four dimensions:functional value,emotional value,social value,and cognitive value.
作者
沈家磊
邵斌婧
孔祥梅
SHEN Jialei;SHAO Binjing;KONG Xiangmei(Academy of Fine Arts,Hainan Normal University,Haikou 571127,China)
出处
《染整技术》
2026年第1期132-135,154,共5页
Textile Dyeing and Finishing Journal
基金
海南省2024年研究生创新科研课题“基于扎根理论与多维感知分析的黎族服饰设计要素研究”(Qhys2024-368)。
关键词
黎族服饰
感知价值
消费意愿
Li costumes
perceived value
consumption intention
