摘要
平面手工设计融合手绘、拼贴、纸艺等元素,打造独特视觉识别、文化内涵及情感共鸣的品牌形象。本文通过阐述平面手工设计元素,分析现代品牌形象的构建需求,指出平面手工设计在品牌形象塑造中的应用价值,并探讨平面手工设计强化品牌独特性与传播感染力的策略。研究表明,平面手工设计能提高品牌的艺术感和增强文化认同,帮助品牌构建长期稳定的消费者关系。
Graphic handmade design integrates elements such as hand drawing,collage,and paper art to create a unique brand image with visual identity,cultural connotation,and emotional resonance.This article elaborates on the elements of graphic handicraft design,analyzes the construction needs of modern brand image,points out the application value of graphic handicraft design in brand image shaping,and explores strategies for enhancing brand uniqueness and spreading influence through graphic handicraft design.Research shows that graphic handicraft design can improve the artistic sense and cultural identity of brands,and help brands build long-term stable consumer relationships.
作者
张敏
ZHANG Min(Jinzhong Normal College,Jinzhong 030600,China)
出处
《鞋类工艺与设计》
2026年第4期63-65,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
平面手工设计
现代
品牌形象
构建
graphic handmade design
modern
brand image
construction
